We help DTC brands establish profitable, revenue growing affiliate programs. We offer customized solutions to help clients establish successful programs. Our approach is flexible, designed to cater to the unique needs of each client. Whether it’s providing high-level guidance while your in-house teams execute or managing the entire program from inception to fruition, we’re here to ensure your affiliate program’s success.

“With over a decade of experience in affiliate marketing and performance partnerships, my expertise lies in optimizing revenue for brands and offering customized solutions. I have built and managed affiliate programs for companies of all sizes, helping to scale existing programs and building them from scratch. My portfolio extends across diverse industries, spanning entertainment, health and wellness, direct-to-consumer brands, fintech, and beyond.”

Jennifer Lee
Founder of JL Premier Consulting


Affiliate Marketing Audit

Comprehensive auditing of your existing program, assessing KPIs, expansion opportunities, affiliate communication strategies, and competitive analysis.

Customized Strategy

We’ll create a tailor-made plan for your brand and seamlessly manage your program from start to finish, catering to your unique needs.

Program Launch

Defining launch scope, building the affiliate program roadmap, and working with cross-functional teams to launch the channel and support new product launches.


Monitoring affiliate growth on a monthly basis in alignment with predefined goals, managing the affiliate budget, commission structures and building channel reporting.

Tracking Implementation

Identifying and implementing the right affiliate tracking platform to streamline and facilitate the program.

Partner Recruitment

Diversifying partner mix beyond coupon and loyalty sites. Prospect and recruit targeted partners for the business to drive incremental growth.

Program Management

Providing guidance on program optimization, such as refining commission structures, optimizing partner communication, and testing new initiatives.

Brand Safety

Ensuring industry compliance and developing detailed brand guidelines and program terms.


What Clients Are Saying

“I’ve had the pleasure of working with Jen for over a year here at Ro. She’s a true pro when it comes to affiliate marketing and has a ton of relationships with major networks and partners. She is talented, hard-working, and a clear culture-add with a positive attitude and professional demeanor.”
Rob Schutz


“Jen is elite when it comes to all things affiliate marketing! She guided me through the space during my earlier days and really took the time to walk me through various tactics. Jen helped implement growth-driving strategies and I would definitely work with her again.”
Skylar Ganz
Senior Acquisition Marketing and Partnerships


“Jen is a total pro! With keen and deep knowledge of the affiliate space, she came on at Ro and diligently and methodically built up our affiliate program from scratch. Jen is adept at managing relationships internal and external relationships, and is not afraid to dig into the weeds as much as she is to lay out a strategy and vision for an internal affiliate program at a high level. Always results oriented and a pleasure to work with!”
Will Flaherty
SVP of Growth


“From the outset, it was clear that Jen’s extensive experience in building and growing affiliate programs was going to be an asset to our project.
Jen’s ability to identify and develop high-impact relationships is unmatched. Within the first 60 days of our collaboration, she signed on over a dozen affiliates, and we’ve witnessed a significant increase in revenue driven by affiliates. Her efforts led to a 10% increase in revenue, with room for continued growth.
What sets Jen apart is her proactive approach and attention to detail. She made sure our technical implementation of affiliate tracking was accurate and constantly sought new opportunities for growth, thinking outside of the box by identifying potential influencers and social media connections for our brand.”
Steve Jones
Director of Marketing


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